Privacy Policy

1. Data Controller

CARTVERTSING di Claudio Bisanti ("we", "us", "our") operates the website bisanti.agency. We are committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR - Regulation 2016/679) and Italian Legislative Decree 196/2003 (as amended by Legislative Decree 101/2018).

Contact: hello@bisanti.agency

2. Data We Collect

We collect the following categories of personal data:

• Contact form submissions: name, email address, and message content when you reach out to us via our contact form.
• Analytics data: anonymized usage data collected through Google Analytics 4 (GA4), including pages visited, session duration, device type, and approximate geographic location. This data is processed in aggregated form and does not directly identify you.
• Technical data: IP address (anonymized), browser type, operating system, and referring URL, collected automatically when you visit our site.

3. Purpose and Legal Basis

We process your data for the following purposes:

• Responding to inquiries (legal basis: legitimate interest, Art. 6(1)(f) GDPR) — when you submit a contact form, we use your data to respond to your request.
• Website analytics (legal basis: consent, Art. 6(1)(a) GDPR) — we use Google Analytics 4 to understand how visitors use our site and improve our services.
• Website functionality (legal basis: legitimate interest, Art. 6(1)(f) GDPR) — technical data is processed to ensure the website functions correctly.

4. Cookies

Google Analytics 4 loads only after you choose “Accept analytics”. It may then set first-party cookies to distinguish users and sessions. Choosing “Decline” keeps Google Analytics disabled. We store your choice in your browser for six months. Use “Analytics preferences” on any page to change your choice or withdraw consent; withdrawal disables Analytics and clears its cookies for this site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Data Sharing

We do not sell, trade, or rent your personal data. We may share data with:

• Google LLC — for analytics services (GA4). Google processes data as a data processor under its Data Processing Terms. Data may be transferred to the United States under EU-US Data Privacy Framework.
• Service providers — hosting and email providers who process data on our behalf under data processing agreements.

6. Data Retention

Contact form data is retained for 24 months from the date of your inquiry. Analytics data is retained for 14 months (GA4 default). You may request earlier deletion at any time.

7. Your Rights (GDPR)

Under the GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali)

To exercise any of these rights, contact us at hello@bisanti.agency.

8. International Data Transfers

Some of our service providers (e.g., Google) are based in the United States. Data transfers are protected by the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs) as applicable.

9. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our website is served over HTTPS with TLS encryption.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.