Separate the main visitor journeys
Make help-seeking and support for the organization visible from the first screen.
We built a website that explains CAFSI’s mission and helps individuals and families explore its support services. Dedicated paths for getting help, supporting the mission, and making contact connect visitors with the organization.
The Center for Advocacy and Family Support serves people who may not know which resource or organization can help with their situation. At the same time, its website must speak to volunteers, community partners, and supporters.
The project needed to explain the organization’s mission while giving these different visitors a recognizable next step.
We built a website that brings the mission, values, and service areas into a direct reading path. Advocacy, resource navigation, family support, educational programs, and community outreach are presented as distinct ways the organization can help.
The opening actions distinguish seeking help from supporting the mission. The contact form lets visitors indicate the nature of their inquiry, including requests for resources, volunteering, partnerships, and donation questions.
Make help-seeking and support for the organization visible from the first screen.
Describe the kinds of assistance available before asking someone to get in touch.
Let visitors identify why they are contacting the organization without forcing every request into one category.
The site gives CAFSI a coherent public introduction and a structured contact point for families, supporters, and community partners.
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