We built an AI pool visualization tool, a preliminary estimate calculator, and a custom internal CRM. Homeowners can explore a project while the team receives more context for the sales conversation.
The public website introduces the company and connects its work with the quote calculator and visualization tool.
The context
From a backyard photo to a more informed inquiry.
A homeowner considering a pool usually starts with a space and an idea. The builder needs more than a contact name: design preferences, project details, and an understanding of the property help shape the next conversation.
The website for Five Aces Pool & Spa connects its public project presentation with tools for exploring a new pool and requesting a quote.
The builder was balancing work on site with calls, missed emails, and inquiries from people still exploring their options. Administrative and sales work competed for the same attention.
Our contribution
What we built.
We developed a web platform that combines a project showcase, an AI pool visualization flow, and lead intake. The visualizer moves through photo upload, design selection, project details, and generation, keeping the steps visible along the way.
The application also includes a project map, quote and contact flows, and an administrative workspace. Its intake integration distinguishes inquiries from the contact form, quote flow, and visualizer so the originating context can travel with the request.
01
Start with the actual property
Use a backyard photo as the starting point for a visual concept, instead of asking visitors to describe the space entirely in words.
02
Make the next step visible
Break the visualization process into named stages and connect the finished concept with the quote conversation.
03
Keep inquiry context
Structure intake around the action the visitor took, rather than treating every submission as the same generic message.
A closer look
Inside the project.
The actual visualization flow begins with a backyard photo, followed by design preferences and project details.
Estimates and sales priorities
More context before the first call.
The configurator calculates a preliminary estimate from the visitor’s pool design, finishes, surrounding surfaces, and optional features, using prices supplied by the builder. Answers about timing, budget, and available funds determine a rule-based score.
The custom CRM brings the request, selections, estimate, and qualifying answers together. The score helps the team decide whom to contact first. People review the inquiry, discuss the project with the potential customer, and prepare the final quote.
The AI generates the visual concept; defined prices and rules determine the estimate and lead score. The visualization flow links to the calculator with the chosen design selected.
The custom CRM brings inquiry source, status, and priority into one view. Sample data.
The project today.
The client uses the custom CRM to manage real inquiries. Prequalified inquiries have made the sales process easier to manage. The preliminary estimate supports the conversation; the final quote follows an assessment of the project. Generated concepts are not construction drawings or guarantees of the finished pool.
